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When a group of celebrated directors (Seth Gordon, Jared Hess, Michael Patrick Jann, Nigel Simpkiss, Matt Smukler, and Pam Thomas) came together to form a commercial production company, the brand identity for such a varied and creative team would prove to be a very collaborative process. Eventually we arrived at a mark that feels like a service or utility that functions throughout an entire community. Seemingly utilitarian, the trademark not only allows for each directors' unique voice to be heard, but has an emotional appeal of solidity and professionalism. The customized Berthold Akzidenz-Grotesk wordmark "community" reinforces this idea with the joined "m's."

When a group of celebrated directors (Seth Gordon, Jared Hess, Michael Patrick Jann, Nigel Simpkiss, Matt Smukler, and Pam Thomas) came together to form a commercial production company, the brand identity for such a varied and creative team would prove to be a very collaborative process. Eventually we arrived at a mark that feels like a service or utility that functions throughout an entire community. Seemingly utilitarian, the trademark not only allows for each directors' unique voice to be heard, but has an emotional appeal of solidity and professionalism. The customized Berthold Akzidenz-Grotesk wordmark "community" reinforces this idea with the joined "m's."

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We went through a lot of exploration in coming to the right solution. Fig. 1 is a typographic town, built in 3D; Fig. 2 is the entire word "community" done as a monogram.

Stationery suite and building signage.