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This brand was for more than a mixed-use retail development: as the name of the neighborhood, and to be created in concrete on the sidewalk, it had to represent the whole area. The design is based on two overlapping spotlights, symbolizing Noho's theatre district and film & tv history.

This brand was for more than a mixed-use retail development: as the name of the neighborhood, and to be created in concrete on the sidewalk, it had to represent the whole area. The design is based on two overlapping spotlights, symbolizing Noho's theatre district and film & tv history.

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DD and CD drawings, and realized photos.